Description
Full color 10″ x 13″ ad for Schlitz Malt Liquor. The picture has a view of a man holding a glass of beer with the Schlitz slogan embossed on the glass. The view in the picture shows the man from his tie down to his waist and asks the question “When is no head better than one?”. The text explains that this beer quickly loses it’s carbonation which causes there to be a minimal amount of head. This, the claim is made, causes it to drink down easy and to sit nice and light. There is also a picture of one of the cans of beer next to the silver bull.
Source: April 22, 1966 & September 30, 1966 Life magazine.
