Description
Full color 9 1/2″ x 13 1/2″ ad for their NEW Schlitz Malt Liquor. There is a picture of a lady with an inquisitive look on her face peering into a glass filled with this new drink after taking a drink of it. She is saying as many others will “I like it. What is it?”. The text explains that it is “Bolder than beer”, that it has “More character than ale” and that it is “Less filling than both”. It is claimed to get its “snap” from 10 Malts and 3 hops and you are encouraged to “Try it ‘straight-up’, try it ‘on the rocks'” and to “Try it on your friends”.
Source: July 2, 1965 Life magazine.
