Description
Full color 9 1/2″ x 13″ ad has two photos of a man with a straw hat decorated with Schlitz containers, two cans and one bottle. In the left photo he is pulling the pop tab off of a can while wearing a slightly dressy shirt. In the other photo he is twisting off the cap from a bottle and he is wearing a tee-shirt as he looks to be taking the day off. The ad headline asks you to “Take a pop top holiday. (get the Schlitz…forget the opener)”. The ad continues by defining “A Pop Top Holiday is anywhere you take the Schlitz. Schlitz Pop Top bottles. Schlitz Pop Top Cans. They open with just your bare hands.” What more do you need to make your holidays easier.
Source: July 24, 1964 Life magazine.
