Description
Three color 9 1/2″ x 13 1/2″ ad that tells you to “Stop! Don’t buy a cordless shaver that doesn’t have Powerlite!“. This ad for Schick Cordless has a center picture of this item and it really looks unusual. It looks like a square plastic box that says Schick near the top and has a red button on the right side. The ad says that “The new Schick Cordless is the one electric shaver with POWERLITE. That’s the amazing electronic window that dims to warn you when it’s time to recharge. The Schick Cordless can’t let you down in the middle of a shave. And with its famous stainless steel shaving head, it must give you sharper, faster, kinder shaves. Anywhere”. That idea about having the electronic window getting dimmer really doesn’t seem to have caught on.
Source: November 27, 1964 Life magazine.
