Description
Full color 9 1/2″ x 13 1/2″ ad for their “20” Electric Shaver. Over a picture of a man’s hand easily holding one of these units are the words asking “Want the world’s easiest shave? – Follow the crowd!”. We see a group of men and women looking at a man who is pointing toward the shaver in the man’s hand and the words “For the shave that’s really easy – and fast – and close – join the hundreds of thousands who have already switched to the new Schick “20”“. The text explains that in the few months that this product has been available it has convinced may men to change their “present shaving methods”. It starts by saying that “You’ll begin to know why as soon as you hold this handsome new shape” and using it to shave will convince you even more. The ad has close-ups of “These Hi-Velocity Heads” and “This Real Rotary Motor” and mentions prices of $24.50 for the Schick “20”, $22.50 for the Schick Super and $17.50 for the Schick Colonel.
Source: March 26, 1951 Life magazine.
