Description
Full color 10″ x 14″ ad that says that “You’ll agree it’s ‘Mellow as a Sunny Morning'”. There is a drawing in the top half of the ad that shows two gentlemen out walking as the sun is coming up. They are hunting and they have stopped and are looking at the rooster who is cawing “Good Morning”. The ad says that “Words can’t give you the taste of it. But we think you’ll agree Schenley Reserve does give you an ‘extra’…a ‘special’ not matched, we believe, in any other whiskey you have tasted”. It makes the claim that it is the most widely enjoyed whiskey in America today.
Source: October 8, 1945 Life magazine.
