Description
Full color 9 1/2″ x 13″ ad for Salem Menthol Fresh Filter Cigarettes. This ad shows a couple investigating a farm and they are looking at a type of big-wheeled hoe. The lady feels secure enough to be climbing on top of the apparatus while the man is looking down at the wheels wondering if the lady is going to be on top of him soon. The man is smoking a Salem cigarette while the woman, in spite of her bravery, is reaching into his shirt to retrieve a Salem for herself. The ad headline claims that “Salem softness freshens your taste with the smoothest flavor in cigarettes today”. The ad then says that with “Modern filter, plus * rich tobacco taste * smoothed with menthol * softened with fresh air. Step into the wonderful world of Salem“.
Source: December 3, 1963 Look magazine.
