Description
Full color 10″ x 13 3/4″ ad that is for Salem Menthol Fresh Filter Cigarettes. In this ad we have a couple spending time out in the countryside as they have found an old swing tied to a tree and they are resting and smoking their Salems there. The headline in this ad says that “You can take Salem out of the country but…you can’t take the “country” out of Salem“. It then says that “Wherever you light up a Salem, you get a menthol taste that’s country soft, country fresh. Because Salem gently air-softens every puff. Take a puff…it is springtime”.
Source: August 23, 1968 Life magazine.
