Description
Full color 7 3/4″ x 10 3/4″ ad for their Menthol Regular and Premium Length Cigarettes. The ad has a picture of a man who is carrying a lady who is holding a cigarette on his back through waist deep water. Unfortunately either the water was deeper earlier or the lady is heavier than he thought because they are both soaking wet. The ad headline promises that “Salem refreshes naturally”.
Source: January 1974 Cycle magazine.