Description
Full color 10″ x 13″ ad for their Menthol-Fresh Filter Cigarettes. There is a picture of a couple standing on opposite sides of a split-rail fence on a farm sheathed in green. The man is on the same side as a pony and the woman is on the other feeding the horse something from her one hand as the other holds a lit Salem that she, out of consideration, holds away from the horse. The headline claims that “Salem softness freshens your taste with the smoothest flavor in cigarettes today”.
Source: March 24, 1964 Look magazine.