Description
Full color 9 1/2″ x 13″ ad has a photo of a couple standing together in a quiet forest. The ad headline claims that “Salem refreshes your taste – ‘air-softens’ every puff” and the text claims “menthol fresh”, “rich tobacco taste” with a “modern filter, too” and claims that “A Salem breathes ‘Springtime'”. It continues by using unique adjectives for the pleasure of smoking a Salem and mentions the “special High Porosity paper” which is able to “‘air-soften’ every puff”.
Source: June 11, 1960 Saturday Evening Post.
