Description
Full color 10″ x 13 3/4″ ad that is for their Royal Ultronic Electric Typewriter. Pictured at the top of the page is this typewriter, looking very automatic and with enough switches to do almost anything. The caption under is says that you should “Give your teenager one of the Automatic Royals. It can help smart kids make honors, and every kid improve his grades”. The text claims “That’s not an opinion, that’s a fact. Recent tests conducted at Boston University, Columbia, and the University of Illinois prove that using a typewriter helps “improve general academic achievement, reading comprehension, and both the quality and quaity of written work”. And Royals give students more of these educational values because Royals are more automatic than other typewriters. A Royal lets your student better concentrate on the schoolwork instead of the typing. For better schoolwork. The new all-electric Royal Ultronic has an electric carriage return that moves at the touch of a key. (We dare you to find it on any other personal electric!). The Royal Ultronic has six other fully-electric controls which make typing almost automatic. The Royal Ultronic is not just electric. It’s all electric. It’s surprising how automatic the Royal “manuals” are too. Take the Safari with exclusive Magic Margin…or the smart Parade with many office-typewriter features…or the compact, rugged Royalite. Royals start at $49.95. (The Royal Ultronic is $199.50; it’s a pretty special typewriter for the pretty special student – and for every member of the family)”.
Source: May 26, 1967 Life magazine.
