Description
Black and white 9 3/4″ x 13 1/2″ ad that is for Ronson Varaflame Pocket Lighters. This ad starts off by showing a series of three pictures with the statement saying “Why our flame has its ups and downs and in-betweens”. The pictures show three different views with three flame heights in it. The ad text claims that “The Ronson Variflame lighter isn’t moody. It has ups and down on purpose. Ups for pipes. Downs for cigarettes. In-betweens for in-betweens: cigars to corn silk. Set the flame to light whatever you smoke with just a touch of the little dial. It’s not just fascinating. It’s unique”. The text continues to explain more about this lighter.
Source: December 3, 1963 Look magazine.
