Description
Full color 5″ x 12 1/2″ ad for their Varaflame butane lighter. The ad has a good color picture of this lighter with a healthy flame burning away. The ad shows the larger picture of the lit lighter and shows four other models in smaller pictures. The ad mentions that the price starts at $14.95 and, for selling points, claims that it “Lights for months!”, has an “Adjustable flame!” and that it “Fuels in seconds!”. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 7, 1960 Look magazine.
