Description
Black and white 5″ x 13 1/2″ ad that is for Ronson – World’s Greatest Lighter. This ad has pictured three of their favorite lighters – the Standard, the Whirlwind and the Crown. The top of the ad claims that these are “Smart to Own – Smart to Give” and claims that they are “More and More at Your favorite store”. They claim that this is “The Lighter You’ve Been Waiting For…with its famous, patented, one-finger, one-motion action…PRESS…IT’S LIT – RELEASE…IT’S OUT!“. They also say that “Ronson Lighters served our Armed Forces with distinction in all combat areas. Polls of ex-servicemen and civilians show Ronson’s preferred over all other makes. The models illustrated are gradually becoming available through dealers. Watch for them. You can own one soon!”. The claim is also made that “Over 14 Million Ronson’s Have Been Sold”.
Source: December 17, 1945 Life magazine.
