Description
Full color 7 1/2″ x 10 1/2″ ad that compares the success enjoyed by this brand of watch with the success enjoyed by Tennis Star John Newcombe. There is a picture of John sitting high up in an empty tennis stadium and the headline claims that “Newk knows what it takes to get to the top”. The text chronicles his career in tennis from a child to an amateur to a pro and the many meaningful things he has continued to do since retiring as a tennis competitor. At the bottom of the ad is a large, close-up of a Rolex with the award identifying it as an “Officially Certified Swiss Chronometer”.
Source: August 25, 1986 Sports Illustrated.
