Description
Three color 4 1/4″ x 12″ ad that is for Rocktite Stucco and Masonry Paint. This ad starts off with a couple, and their dog, standing and looking at their house as they felt “Our house had the Masonry Miseries”. They then said that “We hated to admit we lived in such a discolored, streaked house, but what can you DO to masonry. Well, our painter used Rocktite…the special paint for stucco and masonry”. The next picture is of their house shining and the ad claims that “Now the house looks NEW and BEAUTIFUL…and the painter says it will stay that way a long, long time”. Near the bottom of the ad, it claims that “Rocktite is the ideal paint for all porous masonry surfaces. It “bonds” to the surface – actually becomes part of it. Seals the pores against moisture. Comes in 8 attractive and enduring colors. Ask your dealer for booklet showing the colors or write: Wesco, Matteson, Ill”.
Source: August 1947 Better Homes & Gardens.
