Description
1968 Renault 10 – Black and white 9 3/4″ x 13 1/2″ ad that proclaims that “Voila. It’s a whole new ball game”. There is a photo of the Renault 10 below, parked and the shot is of the front end of this car. The text says that “We’re doing it. We’re really, really doing it. Sales this year are up a whopping 85%. And still going strong. Needless to say, the outlook was not always so rosy. But yesterday was yesterday. We fixed what needed fixing, and frankly we’d rather not dwell on the past. We’d much rather dwell on the little hero that put us back in the running again. The Renault 10. The car does everything an economy car should do, and does it well. It is the complete economy car. It gets an honest 35 miles to the gallon. It can, thanks to its 5 main bearings, cruise all day long at a top speed of 85 m.p.h. (Some great big cars don’t have 5 main bearings). It can, thanks to its 4-wheel disc brakes, stop on a dime. It goes 40,000 on a set of our Michelin X tires ($5 more per tire, but well worth it). It goes 18,000 miles or 2 years before you even have to consider water or antifreeze. It has seats that give cars costing $5,000 a run for their money. But the Renault 10 costs under $2,000. Way under $2,000″.
Source: November 10, 1967 Life magazine.
