Description
1963 Renault Dauphine – Black and white 10″ x 14″ ad “For the gal who thinks a shift is a dress: a pushbutton Renault“. Pictured in this ad is the gear shift apparatus for this car with a woman’s finger pressing one of the buttons There are five buttons on the shift column, two on the top and three on the bottom. They claim that some people were complaining about the shifter so they expanded the apparatus to include buttons. They wonder just how you can resist their full line of cars.
Source: November 1, 1963 Life magazine.
