Description
1963 Dauphine – Black and white 9 1/2″ x 13″ ad that tries to convince the public that the R-8 Renault will give you better service and economy than the competitor. There are pictures of a White Renault Dauphine next to a picture of a Dark VW Bug with the headline asking “These are the two leading imported cars. Do you know which gives the greater gas economy? The longer service warranty? Costs less? Are you sure?”. The extensive text gives comparisons for these questions between these two cars. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: February 8, 1963 Life magazine.
