Description
1961 Dauphine – Full color 9 1/2″ x 13″ ad that talks about the reasons why the Renault Dauphine was considered, by them at least, to be “The Winter Wonder-Car”. The ad shows a group of people sitting in a Dark-Colored Dauphine that seems to be driving with several sets of skis strapped to the roof. The ad shows words heading in an uphill direction that indicate the lack of concern you will have for a snowfall when you are driving a Renault Dauphine. The text discusses the success that Renault has had “for six winters” and gives some of the reasons as well as talking about the gas mileage and the “free extras” that each buyer will realize.
Source: February 10, 1961 Life magazine.
