Description
1977 Renault Le Car – Full color 8″ x 11″ ad that shows the competition: “Le Car vs. La Competition”. The top picture is of a busy street where the cars are flying by and in the center is an Orange Renault Le Car. This car even has two bicycles perched on the roof as though the people were driving out to take a ride. The next, smaller picture shows the same car parked on the beach and a man and a woman are talking, no bike’s though. The ad says that “Le Car picks up where Rabbit, Honda Civic and Chevette leave off”. The reason that they come up with is that it is “the only one to come with front wheel drive, rack and pinion steering and Michelin steel-belted radials standard”. They even say that you can “Get something unheard of in a little car: comfort”.
Source: August 1977 Playboy magazine.
