Description
1963 Dauphine – Full color 9 1/2″ x 13″ ad for the reasons for, and the fact of, the incredible fuel economy of this car. There is a picture of a Light-Colored 4-Door Dauphine being driven by a smiling lady on a dirt-covered country road over the headline announcing that “This is the winner of the Main Street-Cedar Avenue-Petunia Lane Economy Run”. The text begins by giving mileage figures in distances that a housewife will understand and explains how they have been making improvements in this engine since 1956. It then talks about the automation and precise machining used in the European factories used by Renault and ends talking about the different models available and the over 500 Renault dealers that will be able to service your car. The text claims that many of the visitors to their automated plants “live (and work) in Detroit” and that Sherlock Holmes was a novice compared to the inspectors used by Renault in their manufacturing process.
Source: April 5, 1963 Life magazine.
