Description
Three color 5 1/4″ x 13 1/2″ ad for their 3 Flavors of Dog Food with Lassie putting her paw into the equation. Prominent at the top of the ad is a picture of America’s favorite Collie looking alertly off to her left as the caption urges you to “Watch for Lassie’s MGM Pictures at your favorite theatre”. The headline says “Lassie In Person is on the AIR! Famous MGM dog starred in The Lassie Show ABC Network for Red Heart Dog Food“. The text seems to spend as many words trying to get the public to listen to The Lassie Show even giving the times and the station that it was played on every Sunday. It does devote a few thoughts to the ingredients of this popular food and mentions the three flavors as being Beef, Fish and Cheese.
Source: July 21, 1947 Life magazine
