Description
Full color 9 3/4″ x 13 3/4″ ad that is for the RCA Vista Color TV. The ad shows a black and white image of a football game and then, in front of that, it shows an RCA Color TV that has the same scene, but in color. The ad tells us that “Now, enjoy all the excitement of color in the brightest, most true-to-life RCA Color TV ever…from $399.95″. Sounds almost too good to be true. “Lifelike Natural Color. New Vista Color TV for 1965 gives you the most true-to-life RCA Victor Color ever…with better color purity, greater contrast than ever before. Color is so bright, so lifelike, you have to see it to believe it! Crisp, clear black and white pictures, too. Automatic Scene Control for balanced brightness and contrast. All-channel tuning. Most Widely Proved – Dependable. RCA pioneered and developed Color TV – made it a reality – proved it in homes like yours across the country. It’s the most widely proved Color TV you can buy. Today, it’s America’s first choice – more people own RCA Victor than any other TV – black and white or color. New Low Price. Now only $399.95 for the Darcy, not shown. Manufacturer’s nationally advertised price, optional with dealer. All prices, specifications subject to change”.
Source: November 6, 1964 Life magazine.
