Description
Ramblers – Full color 9 1/2″ x 13″ ad that tells a cartoon story about the Comfort and Excellence of the 1960 Ramblers. The six-frame cartoon starts with the headline “Astronaut blasts off at Big Car” and shows an unhappy astronaut bringing his spaceship close to the ground and using his weapons (didn’t know that we put weapons on the early spaceships, did you) to destroy his “gas-guzzling, space-waster” that was parked on the ground. It shows him trying unsuccessfully to get into a “small, foreign-type U.S. car” and not knowing what to do next until “one day, on his outer-space intercom, this message came through ‘Go Rambler for 1960″. His radar directed him toward the nearest Rambler dealer and he and five other “big space pilots with parachutes” took one for a test drive. This drive, and reading about the economy honors, convinced him to buy one of the 1960 Ramblers. A small inset picture shows a Red Rambler Ambassador 2-door Sedan with a price tag of $1795 and the larger picture shows a 1960 Rambler Custom Cross Country 3-seat Wagon and a 1960 Rambler Custom 4-door Sedan parked in front of a line of waiting U.S. Air Force jets.
Source: January 25, 1960 Life magazine.
