Description
Full color 9 1/2″ x 12 1/2″ ad for their Mild Cigarettes and the Gifts you can get by saving coupons. The ad has a picture of a man and a woman enjoying a peaceful afternoon in a sunny field amongst the tall grass, of sorts. The lady is wearing a watch that, according to the ad, can be acquired by saving coupons from packs of Raleigh. The ad headline asks you to “Spend a milder moment with Raleigh“ because it is made from the “Highest quality tobaccos – Specially softened for milder taste.”.
Source: March 31, 1972 Life magazine.
