Description
Full color 9 3/4″ x 13 1/2″ ad that suggests that you should have “Good hot Quaker Oats for breakfast – because you love them so much!”. Pictured in the ad are two very similar-looking little girls, dressed and the same age, who are sitting facing each other eating the same thing. The caption in the ad is “A fox-y idea! Oatmeal with syrup!”. The ad says that “Piping hot Quaker Oats is the breakfast that gives your family all that wonderful oatmeal protein. Oatmeal is unequalled among all leading whole-grain cereals in protein, vitamin B, food-iron and food energy. What wonderful benefits for your family when you give them creamy-delicious Quaker Oats or Mother’s Oats, the same fine oatmeal”. Next to the samples are the words, “Best Start For Any Day; a hug, a kiss and a hot oatmeal breakfast!”. On the other side of the page it offers a “New Idea! Children love variety. Tomorrow try blending syrup into your oatmeal while it cooks. (3/4 cup syrup per 4 to 6 oatmeal servings) Delicious)”.
Source: February 8, 1960 Life magazine.
