Description
Black and white 9 3/4″ x 13″ ad from Purina Dog Chow that is a “New dog food discovery makes dogs eager eaters”. The bigger picture in the ad shows a little girl holding up the bag of Purina Dog Chow and her dog is jumping feverishly for it. The ad headline next to this picture says it is “A full course dog dinner complete with real meat meal. Just moisten and serve!”. There is a picture of a young boy brushing his Scottish Terrier and it says “New nutrition! 43 vital nutrients dogs need – better daily nutrition than most humans get! All the flavors dogs lilke too”. The third picture is of a Collie eating a bowl of this food. Here the ad says “New taste! New Purina Dog Chow is irresistible with that deep=down satisfying flavor of real meat meal. Get a package today – at grocers and Purina food stores”. There is a picture at the lower right that shows what the bag looks like now. It says “New form. New Purina Dog Chow looks entirely different from any other dog food. Won’t mush down in bowl – stays firm and appetizing”.
Source: April 8, 1957 Life magazine
