Description
Full color 9 3/4″ x 13 1/2″ ad for Prudential 2-Way Protection just may be the thing for you. At the top of this ad is a picture of a male hand handing a lollipop to a youngster’s hand and the headline states that “A child’s world is lollipops, puppies and popcorn. But, if you weren’t in the picture, know what your child might have to give up? His childhood”. The text then says that “Prudential understands how you’d hate to see your children robbed of childhood. Sure, you want them to learn life isn’t all lollipops. Only not overnight. But it could happen. If you fail to put a solid wall of security around your family, they might have to face grown-up problems. Long before they’re grown-ups. Protect Their Growing Up. You can protect your children’s ‘growing up’ years with the same insurance that protects your retirement years. It’s called Prudential’s 2-Way Protection“. The continuation of this ad goes into more detail about this Protection.
Source: March 24, 1967 Life magazine.
