Description
Full color 9 1/2″ x 13 1/2″ ad for their Sugar Crisp cereal. This ad portrays the cereal as being a multi-purpose item, they call it a Cereal, a Snack and a Candy. The little Sugar Bear calls it “The cereal you’ll eat round the clock!” and there are three drawings of it being used throughout the day for the purposes mentioned. There are cute captions for each of these pictures and a good view of the clear bag that this product was packaged in.
Source: September 11, 1950 Life magazine.
