Description
Full color 9 1/2″ x 14″ ad for the Post-Tens assortment of cereal and for Grape-Nut Flakes. The ad has a picture of a wobbly mother holding onto the end of a rope that is coming down from overhead and the caption “I was at the End of My Rope”. The text talks about the difficulty of pleasing “changeable children” and how discovering the choices available when buying Post-Tens have made her life easier. Below this is a picture of a breakfast table filled with happy people and a mother snapping her finger and winking her eye under the caption “America’s 2-Bonus Cereal clicks with all my chicks!”. The text talks about how Sugaroasting helps to make the double bonus of #1: that sweet-as-a-nut flavor and #2: more quick energy than any other leading cereal. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 13, 1949 Life magazine.
