Description
Black and white 10″ x 13″ ad for their Grape-Nut Flakes. This ad consists of a comic strip for Fireball Twigg showing him going into the office of Mr. Post with the idea of putting the information on the box about the fact that “Grape-Nut Flakes provide more quick energy than any other cereal”. Mr. Post thinks this is a good idea except for the fact that they already have a million boxes printed. Fireball proposes a stick-on label to be applied onto the box giving this information. Mr. Post is again pleased and the last frame shows Fireball licking and applying these labels to each box all by himself.
Source: July 1948 Country Gentleman.
