Description
Black and white 9 1/2″ x 13 1/2″ ad for Postum No-Coffee Drink. This ad contains an interesting picture showing a family of five enjoying a Sunday morning reading their daily newspaper. The parents occupy the couch with their young son sitting on the back of it while both daughters are lying on the floor deeply involved in their own passions. Each of them are reading something of their own interests but they each have a cup of Postum either in their hands or within reach. The ad headline says that “Better fix more Postum, Mom…the paper’s fat today”. It then says that “Just as each section of the paper has its special appeal, so Postum’s special flavor will appeal to you. You’ll find Postum different from everyday hot drinks…with a grain-rich, slow-roasted flavor you and your whole family will enjoy. And Postum helps you top a relaxing Sunday – or a workday – with a good night’s sleep. It’s 100% caffeine-free…safe even for children! For less than a penny a cup – make this pleasant change from everyday hot drinks today”.
Source: November 19, 1956 Life magazine.
