Description
Pontiac Ventura – Full color 8″ x 10 3/4″ ad that is for the 1977 Pontiac Ventura. The ad shows the front view of a light-colored car, sitting there in a dry field as the hour approaches the evening, and the ad headline says that “Even the price is beautiful”. The price was only $3,596 which, in my mind, was beautiful. The ad text says that “A compact car that seats six with the comfort, style and engineering of a Pontiac. That’s what Ventura is all about. And one look at our 1977 edition will show you how beautifully we carried it off. Finally the crisp, clean styling to the well-designed, well-appointed interior, the Pontiac magic is there. Ventura’s spunky new 3.8 kutre (231 CID) V6 gives you the beautiful moves you’ve come to expect from a Pontiac. And with manual trans, it’s EPA rated at an estimated 27 mpg highway, 17 city. In California, EPA estimates are lower. The mileage you get will vary depending on where and how you drive, your car’s condition and available equipment. But the most beautiful thing about this new Ventura just might be its price. At just $3,596, it’s a very persuasive reason to buy or lease a new compact Pontiac now”.
Source: January 24, 1977 Time magazine.
