Description
Black and white 9 3/4″ x 13 1/2″ ad for the Polaroid Land Camera with remarkable new film. The ad has two photos in it, they both concern Ed’s big day at fishing. In the picture on the left the caption says “Ed took a picture of our first day’s catch…” and, the picture on the right, is a picture of a picture and the caption says that “60 seconds later we knew it turned out perfect!”. The ad text tells us that “There’s no such thing as a vacation picture “getting away” when you’re the owner of a Polaroid Land Camera. You see your results on the spot, and if that once-in-a-lifetime shot doesn’t turn out exactly the way you want it, just shoot it over, wait another 60 seconds, and there’s a honey. There’s never any disappointment back home a week later when you find out some shots you thought were going to be terrific just didn’t turn out. But eliminating the guesswork is only one thing. The big thing is the tremendous kick the whole family gets out of seeing the picture right away. At picnics, the beach, holidays, parties…everybody gets to enjoy these pictures as fast as the camera can turn them out. Something else. The quality of today’s 60-second pictures is just plain terrific. There’s a great new panchromatic Polaroid Land Film that gives you the richest blacks and snowiest whites you’ve ever seen. Details are razor sharp, in both light and shadow areas. And this new film is so fast that you can shoot in one-fourth the light you used to need. Makes no difference whether the sun’s out or not. These pictures last, too, just like any fine prints. And it’s easy to get all the copies you want. Enlargements are simply beautiful. Think seriously about getting one of these cameras. Drop into any camera store and take a look at it. They have a demonstration model sitting right there on the counter. Take a couple of shots of yourself. There’s no trick at all to working it. How much? $69.95 or $1.19 a week and it’s yours”.
Source: July 9, 1956 Life magazine.
