Description
Black and white 10″ x 13 1/2″ ad for The New Polaroid 10-Second Automatic Camera. The top 70% of the ad is a photograph of a young boy standing there next to his Beagle. The boy has a very stubborn look on his face, his hands in his pockets and his pants rolled several inches up his legs. The dog, as can be expected, is standing there with a very placid look on it’s face. The ad headline says: “Don’t just stand there; do something!”. The text then says that “When you can say that, instead of saying “Hold it!” you’ll get better snapshots. Natural. Unposed. That’s the kind you’ll get with the Polaroid 10-Second Automatic Camera. This new Polaroid Land Camera is fast enough to take stop-action pictures of the most active boy. Or a diver in mid-air. In bright sun, it’s electric eye selects shutter speeds up to 1/1000th of a second. You never worry about your subject moving out of range, into a blur, because you don’t have to focus. Yet pictures are always sharp; in portrait position you can work as close as 30″. This camera couldn’t be easier to use. Just aim and push three buttons. In any light, dawn to dusk, the electric eye sets the right exposure for you. (For indoors, there’s a built-in flash) And because it’s a Polaroid Land Camera, you see the picture in just ten seconds. You can buy a Polaroid 10-Second Automatic Camera for less than $75. Isn’t this the time?”.
Source: November 17, 1961 Life magazine.
