Description
Black and white 9 3/4″ x 13″ ad that is for the Polaroid Land Camera with New Panchromatic Film. The picture in this ad shows a man who seems to be amazed at the picture he has taken with his new Polaroid Land Camera. In fact, he has ejected the photo of his wife and his child, his mouth is slightly open and he has uttered the word “Wow!”. The ad says that “When Pop opens up his Christmas present and sees it’s a Polaroid Land Camera he’ll bust out from ear to ear. But when he snaps that first picture…and 60 seconds later takes the finished print out of the back of the camera – there’ll be no holding him. By turkey time he’ll have the greatest collection of Christmas pictures you’ve ever saw. Here’s why: First of all, there’s a great new panchromatic Polaroid Land Film that gives you the richest blacks and snowiest whites you’ve ever seen. Details that are razor sharp. Delicate flesh tones that make your pictures of people look amazingly lifelike. Secondly, with this camera you eliminate the guesswork. If Suzy blinks or Eddie makes a face, you shoot another picture on the spot”. The ad goes on describing why this camera, and this film, make this a wonderful gift.
Source: December 17, 1956 Life magazine.
