Description
Full color 10″ x 13 1/2″ ad that says that “If it isn’t PM, it isn’t an evening”. This is an introduction to their PM De Luxe Blended Whisky. The drawing in this ad shows a busboy holding up two trays at one time, one with a bottle of PM, an empty glass and some supplies, the other is a gift for someone. There is a little dog next to him sitting up as they both are posing for a less senior busboy to take a picture of them. The ad says “Picture of a Pacemaker – Here’s PM the Popular Mixer, headed your way…the rising favorite whose public demand has multiplied fifty times over! Just compare PM’s richer, mellower blend…for taste…for quality! Price-wise and pleasure-wise, PM”s Plenty More for your money.
Source: October 18, 1948 Life magazine.
