Description
Plymouth Valiant – Full color 9 1/2″ x 13″ ad with an overhead photo of a White four-door with the doors open and the trunk lid removed so that the number of suitcases the trunk can hold are visible. There is another smaller photo of a blue four-door and the ad headline inviting you to “Compare your head off!”. The text encourages you to compare this car to “any car you’ve a mind to” and “see if you can match the wallop and miserly thrift of Valiant’s new inclined engine, the family-of-six people room, the vacation-sized trunk room” and goes on talking about other specific features. It ends by saying that “After you’ve tried, see your Valiant dealer. He’s got the real thing.”
Source: January 25, 1960 Life magazine.
