Description
Plymouth – Full color 9 1/2″ x 13″ ad for their Forward Flair Design Styling. There is a picture of a White Four-Door parked in front of a darkly painted building where a young girl stands with an older woman while another young girl waits in the car. The ad says “Look at Plymouth now!” and promises that “No low-price car ever looked like this before!”. The text claims this now look gives it a “poised look of power and purpose” and claims there is also “Exciting new Beauty Inside”, that it is an “Elegant new way to save” and that it is “Built to Lead and Last”. There are other claims that are hard to believe such as a “32,000-mile lubrication cycle on major chassis points” and that “you need oil changes only half as often”.
Source: November 3, 1961 Life magazine & November 18, 1961 Saturday Evening Post.
