Description
Plymouth – Black and white 9 3/4″ x 14″ ad for the 1940 Plymouths. This is an exciting advertisement, starting with the headline saying that the “Big Decision Now Made Easy”. The text under this headline says that “Now, in two quick steps you can choose the best low-priced car. 1. See the 1940 Quality Chart to discover what each of ‘All 3’ low-priced cars gives you in size, safety, comfort, value. 2. Take Plymouth’s Luxury Ride to learn how finer quality contributes to your enjoyment”. This ad then shows a picture of a man, obviously excited at the aspect of driving a new Plymouth with a salesman sitting next to him. This ad claims that High-Priced cars have “22 important features found in high-priced cars”. They claim that “Plymouth has 21…Car ‘2’ has 11…Car ‘3’ has 8″. The ad claims that the 1940 Plymouth “Coupes Start at $645” and the “Sedans Start At $699”.
Source: March 11, 1940 Life magazine.
