Description
Three color 9 1/2″ x 13 1/2″ ad for their Flavored Milk of Magnesia. This ad introduces it as a “NEW addition to the Famous Phillips Family” and claims that it is sold “at the same price as regular”. The ad has a picture of the bottle and a big green arrow pointing towards the words “Mint Flavored”. The text claims this flavor will taste “Wonderfully clean and refreshing” and describes its value as a Laxative and as an Antacid. The ad reassures the readers that “Phillip’s Milk of Magnesia in the new flavored form does not replace regular Phillip’s“ for those of you who have grown to like the taste of the original.
Source: January 25, 1960 Life magazine.
