Description
Full color 9 1/2″ x 13″ ad that lets the public know that Philip Morris is coming out with a new, modern package for their cigarettes. The ad has a picture of a lady looking at the reader while she removes her red dress. The ad headline whispers “Pardon us while we change our dress”. The ad shows both the old and the new package and warns that “You’ll see both those packages for a while…until the change-over is complete”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: October 17, 1955 Life magazine & October 1955 Ladies Home Journal.
