Description
Black and white 9 1/2″ x 13 1/4″ ad for Philip Morris Long Size Cigarettes. This ad has a photo of a man hunting, standing there with his shotgun in the tall weeds of the wilderness. This man has turned his head and, it looks like, his cigarette is being lit by a lady who, though she is off-screen, her hand is reaching in and she looks to be very well-dressed. The ad headline claims this cigarette has “Natural tobacco goodness” and, then claims, that “This Philip Morris has it! A new roll of sweet, rich, true tobacco. And it’s all tobacco, lip end, tip end – all the way through! Before you light it give it a couple of puffs. Get the taste? That’s natural tobacco goodness. Then light up, and have a real good smoke. One is a promise. A pack is proof. A carton will really convince you!”.
Source: November 19, 1956 Life magazine.
