Description
Black and white 9 3/4″ x 13 1/2″ ad that tells us that “New Philip Morris gives you a natural smoke”. There is a picture of a man who is wearing a heavy undershirt with an unzipped coat and a hat with an unlit Philip Morris in his mouth as he is working on some sort of piping. As he is working on this a female hand comes into the picture holding a large match to his cigarette and lights it. The ad says that you should “Smoke Natural. No filter, no foolin’. It’s just good tobacco that tastes right. A man couldn’t ask for more”. These cigarettes were available in the Crushproof Box or the Regular Pack.
Source: April 8, 1957 Life magazine.
