Description
Black and white 9 1/2″ x 13″ ad for their King Size Filter Cigarettes. There is a picture of the little bellboy shouting out “Here it it! Philip Morris King-Size” and the caption continues by saying it is “the only leading King-Size cigarette made an exclusively different way to avoid the main cause of irritation!”. The ad has a picture that shows packs of the King-Size and the Regular cigarettes and the claim is made that “In case after case, coughs due to smoking disappear…parched throat clears up…that stale, ‘smoked-out’ feeling vanishes”.
Source: March 14, 1953 Saturday Evening Post.
