Description
Three color 5 1/4″ x 13 1/2″ ad for the cigarette that will NOT Irritate your throat. Over a picture of an opened pack is the promise “Inhaling needn’t worry your throat” and the text claims that Philip Morris was compared with four unnamed brands and was found to be one-third as irritating as they were and it lasted five times longer. The ad claims that this cigarette has “Real Protection added to Finer Pleasure”. Bellboy Little Johnny is shown in the picture and he seems to giving his opinion to the man who gave him his latest tip.
Source: October 26, 1942 Life magazine.
