Description
Full color 9 3/4″ x 13 3/4″ ad for the Philco Instant Cold Refrigerators. Pictured in this ad is a hamburger patty with some icing on it, three dots that look like eyes and a nose and a streak that looks like a mouth. The ad headline says that you can “Ask any hamburger about Philco Instant Cold“. If you do, then “You’ll learn that Instant Cold is the most important difference in refrigerators today. Philco Instant Cold keeps food fresh longer. Chills faster. Gives more cold in less running time. Shrugs off kitchen heat, no matter how often you open the door. Most refrigerators just don’t have the reserve power to keep proper food-preservation temperatures when the traffic gets heavy. That’s why Philco developed Instant Cold. In documented tests where refrigerator doors were opened up to 72 times a day, Philco Refrigerators with Instant Cold maintained uniform food protecting temperatures far better than six other leading makes. And they chilled foods faster than any other brand tested. No Frost, Too Of course, there’s no defrosting ever in this new Philco – No Frost in the refrigerator section and No Frost in the freezer. Your choice of colors at no extra cost. And the Model 17RM58 gives you a giant 16.3 cubic feet of space in just 30 inches of cabinet width. New Power Saver Saves electricity the others waste. Just push a button for peak performance with far greater economy. You save as much as $15.76 a year in electric bills. It’s a Philco exclusive. Isn’t this everything you could want in a new refrigerator? Of course it is. Ask any hamburger. Better yet, ask your Philco dealer”.
Source: May 14, 1965 Life magazine.
