Description
Black and white 9 1/2″ x 13″ ad that has a headline saying “Big-screen color tv $299.95. No fancy cabinet. No fancy price” and, believe it or not, they are talking about Philco. There is a picture in this ad of a man changing the channel on his portable television, setting on a little table, and the headline under this picture says that “Some people don’t want color tv so they can look at a fancy cabinet. They want color tv so they can look at color tv”. The ad text starts of by saying that “When it comes to color tv, lots of people couldn’t care less about fruitwood veneers and matching hardwood solids. Or, for that matter, hand-rubbed cabinets and classic furniture design. They don’t want color tv so they can look at fancy furniture. They want color tv so they can look at color tv. Up to now, they’ve had to settle for little portables. The kind of color tv you carry around from room to room. With little screens. And little handles on top. But we’ve done something to change all that. Made a big-screen color tv that doesn’t come in a fancy cabinet. And doesn’t sell for a fancy price”.
Source: November 24, 1967 Life magazine.
